The website is definitely a great start of your online presence, but digital marketing efforts are the prime things you need to make your website ready for better market performance.
Reasons you need digital marketing more than a site:
Top 3 reasons why you need digital marketing more than a website are:
Amplification & De-commoditization
Build relationships with clients and prospects
SEO is an important counterpart of digital marketing. It creates brand awareness by moving it up on the results pages when your target audience searches for a product or service.
Here content is very much important in SEO. A blog is a technical part of a site but not every site contains a blog. So, the blog is also more than a site, as it helps engage more visitors in your website.
Amplification & De-commoditization:
Social platforms like Facebook, not just amplify your message, but also acts for de-commodify the message. People spend maximum time on social networks every day. Believe us; you need to learn more about social networking to build your brand presence. If your friends on your social network find your brand suitable for them, they won’t think a moment to recommend it to other by sharing it on their wall.
Build relationships with clients and prospects:
Building relationships not only engages clients in transactions, but also help you promote your business, retain the existing clients, and drive more traffic to your site.
Building relationships with clients is a great advantage for your company as you can make your clients feel good and satisfied with your products and services. But it’s hard doing it with a traditional website. So, you definitely need a customized business website design.
Social media is an amazing tool for building client relationships as there you can interact with clients, get new clients also. However, social media is the largest addition to the digital marketing and is really much more than a website.
Email marketing is also more than a site, as it not just helps build client relationships, but has the highest conversion rates of every tactic except your site.
When a site is required in today’s world, it’s not enough for optimizing your market performance. Consider doing content marketing, email marketing campaigns, social media marketing, and building brand awareness, as these are much more important than having a website only.