Until recently, business owners could have one digital marketing agency for PPC and another for SEO. After all, they didn’t want to compromise while they were[Read more…]
Until recently, business owners could have one digital marketing agency for PPC and another for SEO. After all, they didn’t want to compromise while they were getting an expert in every field working for them.
Well, things have been changed. Now the line between PPC and SEO is getting blurred as dividing them doesn’t make any sense. Thereby, the only way of getting the best out of both SEO and PPC is getting both from the same digital marketing agency. Read on to know why:
You no longer can split SEO and PPC:
A long time ago, SEO and PPC advertisers were competitors. But after that, the idea of doing paid advertising and search optimization came up together, which worked really well.
Combining SEO and PPC has many benefits. The real fact is they complement each other. However, there is another reason why you can’t split them anymore. The integration of local listings and paid ads is going to get stronger day by day. Every year, Google makes many changes to its SERPs which overlay paid and organic search even further.
PPC is no more only about search:
Paid advertising was dominated by Google for long that PPC actually meant one thing, i.e. AdWords. Everything comes under search and thus you could nicely bundle SEO and PPC under the term of Search Marketing.
After that, Facebook and Twitter likes came along and things changed. Presently, PPC implies paid social and paid search, which brings the combo of social media components and content marketing.
Every SEO services company includes content marketing in its SEO strategy. Find a PPC advertise which doesn’t begin talking socially. Otherwise, see how many content marketers do not want promotion through paid and social ads and organic search.
The modern marketing strategy is working in unison and not individually.
Your marketing goals should be aligned:
A few years before, no one was interested in the overall marketing strategy for a business. Everyone had an individual choice of working with multiple companies, be it web design, development, SEO or PPC. However, working with a single team handling the entire online marketing for a client is a big challenge.
Benefits of hiring SoftMozer:
Still, there are many agencies, which only offer web design and development or some other functions. SoftMozer Business Consulting is a leading digital marketing company which is based in both Gurgaon and Kolkata and offers all kinds of online marketing and web design and development services as per the requirement of clients.
So, if you need affordable online marketing services, be it SEO or PPC or the both, then hire us today!