We live in social media dominated world, and various business, marketer and digital marketing company in NCR are utilizing it to the fullest. But it is also one of the fastest changing industries which include several brand opportunities, new features and consumer preferences. This means brands have to ensure to keep up with the latest trends to ensure to achieve their goals. According to survey, Facebook was on the top list of social media platform that reached 1.79 billion active users in third quarter of 2016. And, on second number is YouTube which has 1.3 billion users. All this indicates social media is here to stay and it is not fad, so businesses should know what to do to improve ROI and increase conversions. To help do this, below given are things to consider:
Don’t believe in fake news
Every year, hundreds and thousands of people are turning to internet as major source of marketing instead of TV, radio or newspaper. Due to this, there has been rise in “fake news” from sites which circulates inappropriate information about events or business. To curb fake news, Google made its search engine more vulnerable, but fight against fake doesn’t seem to stop here. So, all the companies whether media marketing company Kolkata or other, have to beware of these types news.
It is popular among people to use private social messaging rather than engaging in social media. The social messaging apps are so popular that in 2016, Whatsapp announced it has 1 billion users. However, social media marketing company Gurgaon has already started to take advantage of this rising trend. Marketers will consider this as another ecommerce option and efforts will be transferred to social message applications as well.
A new name in tech market is Virtual Market, which has compelled tech businesses to invest in it for better ROI. There is vTime – VR sociable network, which allows to socialize with friends and family. So, it is expected that more and more businesses will focus on creating VR social networks and VR headsets.
Live video is another trend, but it has yet to reach its potential. Many social media platforms like YouTube Live, Facebook Live, and more are taking advantage of it. It is great feature for businesses and Social Media Marketing Agency Kolkata to rely on for better ROI. With Live Video, it is possible to stream four hours video, which is great way to raise awareness of brand.